Artwork
Concept 1 – Money is the main way the youths are manipulated; once they earn big money they can become blind to the risks and damage that’s being done to them. Sometimes they brag on social media but that only shows the part of the picture. Behind the scenes they are being beaten, raped and investigated by police.

Concept 2 – The street dealers’ only job is to deliver the drugs to where their told. This gave me the idea of creating a spoof courier company for delivering class-A drugs, like Deliveroo but for drugs. The idea was to get peoples attention with reverse psychology. The campaign could have included awareness through spoof uniforms, van livery, branded packages and promo material.



