Travel with Style is an online magazine for luxury travel and lifestyle, established by myself and partner Maria, a professional journalist. She writes the articles and I do the creative and photography. We both love to travel so we created it to inspire people and document some of our trips. It’s targeted at millennials so we needed a slick identity. Fyre, from the Netflix documentary, was good inspiration. The final logo includes the ‘Y’ doubling as a martini glass for a sense of style, complimented by brand elements such as palm tree leaves, wavy lines to represent the ocean/pools and vibrant photography. The primary asset is of course the responsive website which I’ve broken down below.

Branding

Logo initial concepts

Logo development

Final Logo

Colour

Typography

Artwork

Responsive website

Wireframes

Collateral

T-shirts

Contact card