Travel with Style is an online magazine for luxury travel and lifestyle, established by myself and partner Maria, a professional journalist. She writes the articles and I do the creative and photography. We both love to travel so we created it to inspire people and document some of our trips. It’s targeted at millennials so we needed a slick identity. Fyre, from the Netflix documentary, was good inspiration. The final logo includes the ‘Y’ doubling as a martini glass for a sense of style, complimented by brand elements such as palm tree leaves, wavy lines to represent the ocean/pools and vibrant photography. The primary asset is of course the responsive website which I’ve broken down below.