Odyssey is an e-learning portal for technology-based learning. The client required something sleek and futuristic for the logo, to reflect forward thinking and technology. For the ‘O’ element I created broken lines to represent circuits and give it a digital look and feel. Using this in combination with a modern type with thin weight and plenty of tracking produced an identity the client was looking for.

Branding

Logo initial concepts

Final Logo

Colour

Typography

Artwork

Roller banners

Web portal interface

Collateral