In the early 90s Pepsi released a clear version of their product in the US called Crystal Pepsi. It didn’t last long and was discontinued after only two years. In 2015 YouTuber L.A. Beast started a campaign to bring it back. I offered to design the billboard for the campaign and after a little community competition he picked my design. The artwork was displayed on 20 billboards all over Los Angeles and he drove a mobile billboard version around New York and Chicago gaining support from a large following and 38,000 signatures on a petition. Pepsi responded and decided to bring Crystal Pepsi back (in the US only). L.A. Beast sent me a bottle to say thanks.


Initial concept

Final design

Photos from the campaign

Response from Pepsi

New Crystal Pepsi bottle

Postcard sent from L.A. Beast