This was a police campaign to combat cybercrime. It’s growing and evolving all the time with many different strands and techniques that criminals use. These range from the more commonly known phishing and email scams, identity theft and spoof websites, to the less commonly known invoice and CEO fraud and romance fraud. For the branding I used dark and glitchy elements with an RGB similar colour palette and digital fonts to give it a cyber/hacker look and feel. I created a logo element resembling a pirate skull and crossbones to accompany the brand and make it identifiable.